Overall it seems like Meituan’s hotel & tourism business is really picking up! With the mission of "We help people … According to TrustData, the company was able to capture 46.2% of market share in hotel bookings! Launched in 2013 as the company’s core business, Meituan Dianping has now created a range of products to provide customers with services throughout the entire food purchasing process. By Hans Tung and Rita Yang, with Contribution from Erica Yu. Meituan Dianping gives customers access to a spectrum of location-based services, ranging from food delivery, shop recommendations, bookings for entertainment spots, ride-hailing, and travel ticketing. Meituan offers so many features it’s no wonder its called a Super-App. Users can access Meituan Waimai directly on a range of apps, including WeChat, Dazhong Dianping, Meituan, and even on Tencent’s QQ! With such a database, the platform portrays a complete user profile including online habits, consumer behaviors, and preferences, all over the country. In terms of users, the geo-based feature of the website creates a more personal browsing experience. It now leads the industry with reviews and movie-ticket-selling services. Inside the Business of Super Apps . What makes it so special is its integrations. Just like JD, Meituan-Dianping relies heavily on a large logistics network, which raises its operational cost. With 80 percent of tickets purchased online its quite the impressive feat! Meituan Dianping 's … The word “Shouyin” is simply the Chinese pinyin for the word “cashier”. With the company combining restaurant reviews, coupon group-buying, and home delivery service all under one roof, Meituan Dianping has consistently dominated this space since 2015. 0000001971 00000 n Meituan’s food delivery business reported a 66.1 per cent year-on-year increase in revenue to 11 billion yuan in the fourth quarter. 0000031814 00000 n Our team of professionals will take a deep dive into your business and determine the optimal channels and strategies for promoting your business in China, so be sure to Contact us for a free consultation! Meituan Dianping 's … 0000008635 00000 n Meituan Dianping launched its food delivery business in 2013. Meituan Dianping is looking to dive even deeper into this market with new services including deliveries of fruits & vegetables, groceries, clothing, flowers, and more! A tremendous achievement for something only launched a few years prior. Meituan-Dianping targets the mass market and offers mainly essential and high-frequency service categories. 916 0 obj <>stream Their rival is Meituan Dianping which is owned by Tencent. By paying for a membership with a monthly, seasonal or annual fee, you’ll gain access to unlimited online video courses 0n business tips in the food industry. Its status as a super-app makes it extremely easy for the company to expand into new sectors, as through their cross-selling tactics they are capable of bringing their existing user base into new business lines. 0000013888 00000 n Meituan Dianping app on a … But there’s one thing that sets Meituan-Dianping apart from JD. Members can even purchase data reports with industry-specified statistics. I write on segments like E-commerce, startups, travel & hospitality, business models, industry watch, etc. A year after its IPO, the 9-year-old company finally arrived at … This strategy is often employed in the tech world, but very few have matched the amount of cash that, With its confidence and “death or victory” spirit, the firm’s aggressiveness has been shown in its various cash wars throughout the years. Customers can choose from a wide range of extra hardware at reasonable prices! Basically, it is like an Udemy for food start-ups and small businesses in China! The mission of Meituan Dianping is: “We help people eat better, live better.” As China's leading e-commerce platform for services, Meituan operates well-known mobile apps in China, including Meituan, Dianping, Meituan Waimai, Meituan Dache, Mobike and others. 0000003470 00000 n Similar to Amazon’s profitless path to domination, Meituan Dianping had been aggressively focusing on expansion over profitability since its founding. "Alibaba and Meituan-Dianping are the two main companies that can offer comprehensive online-to-offline services," said Jia Mo, a research analyst with technology consultancy Canalys. So merging with Dianping gave Meituan an unparalleled advantage with vast data and services to attract and retain restaurants and merchants as the supplier side of the platform. Along with the huge range of services offered by Meituan Dianping, customers can now settle their hotel bookings, transportation, and entertainment through them as well. Like all of Meituan’s other services Maoayan also integrates with the full range of Meituan’s other products, making it convenient and easy to use for users. 880 0 obj <> endobj In Q2 2019, Meituan further strengthened its market-leading position while simultaneously improving the financial performance of the food delivery business. 0000006751 00000 n The food delivery business injects high-frequency and massive traffic into the group's ecology and has become the cornerstone of the company's mid- and long-term performance growth In the in-store and hotel & travel segment, Meituan adopts the commission rate and the advertising model; however, Ctrip is still No. It’s filled with industry experts online answering your questions. During the merger, Alibaba sold all its shares in Meituan and chose to back a new entrant into the space, called Ele.me. The new company Meituan-Dianping is now worth $30 billion and is the fourth-most valuable startup in the world. Recently, Meituan Dianping and GlaxoSmithKline Consumer Healthcare China announced a cooperation. We’ll discuss this in greater detail later on in this post with Meituan’s advertising service, Meituan Union. As Meituan wants to expand deeper into this industry and given its tendency for burning cash, it provides incredibly advanced systems for great prices. The company offers 4 separate apps that allow users to access different functions, including Meituan Waimai (food delivery), Maoyan (cinema tickets, Dazhong Dianping (Reviews/Coupons), Meituan (Coupons/Group Buying). China’s O2O market is in the consolidation phase, and the competition is fierce. In 2015, these bitter rivals finally combined forces through a merger and became another Chinese super-app including features from apps like Groupon, Deliveroo, Tripadvisor, and Yelp! endstream endobj 915 0 obj <>/Filter/FlateDecode/Index[77 803]/Length 48/Size 880/Type/XRef/W[1 1 1]>>stream The apps offer everything from information on. 49���ť�+�+46��I�S�| �@t�!E�"30�02\n�bx���A��K�6��F��� � "3�O Ue�j�M�����=�k�]&Qfφ�g�l���gh-��m� ��Hs20�E}DTv��� `;�Y h�b```b``mg`���@(������EQ�I��(�P�����)�ϩPPvֱ�_���Pa�;(��6�! Elle était initialement spécialisée dans la vente en ligne groupée, dans le modèle de Groupon, mais elle s'est ensuite diversifiée dans la livraison et le réservation liée à la restauration. 0000021834 00000 n Food delivery makes up the core business segment as Meituan Dianping has already built and … This ensures customers’ return rates and brings tailor-made experiences to users, making sure they would continue revisiting and checking the platform for more deals. 0000006929 00000 n With its confidence and “death or victory” spirit, the firm’s aggressiveness has been shown in its various cash wars throughout the years. Tony is a passionate marketer with interests in social media and search engine optimization. Hans is an early personal investor in Meituan Dianping. Within just the first half of 2018, the company facilitated over $33.8 billion dollars in transactions, for more than 350 million people through its platform. h���A 0ð4��t\Gcw��������z�C. In October 2015, Meituan merged with Dianping, another group buying website and restaurant guide to become Meituan-Dianping. After getting his MBA in Marketing at CUHK he became one of the founding partners of Dragon Social in Hong Kong. The two parties will jointly deepen China's over-the-counter drug (OTC) industry and jointly build a pharmaceutical O2O model based on local services to provide consumers with a richer product range and more convenient drug purchase services. The Business Model of JD.com JD.com is one of China’s largest online retailers, clocking US$82.9 billion of sales in FY2019. 0000013423 00000 n %%EOF But beyond all the doubts, the enormous geo-based database of Meituan Dianping users would be an amazing start of your marketing journey. One such company that has ousted Apple and topped the most innovative companies in 2019 is Meituan Dianping. Meituan Dianping is a Chinese company that aspires to be the Amazon of services. %PDF-1.4 %���� Meituan launched Maoyan way back in 2012. Our exposure score takes into consideration subindustry and company-specific factors such as its business model. Their rival is Meituan Dianping which is owned by Tencent. Both firms face stiff competition from their peers. Its food delivery business sustained its strong growth momentum and achieved a positive adjusted operating profit for the first time. Meituan Dianping kickstarted its journey in the travel and holiday space in the year of 2015. "Meituan presently has the largest service-focused e-commerce platform in China, but even so, numerous parts of our diversified business are in early stages of growth and the opportunities for further expansion are enormous. Its treasury team found the comprehensive global cash investment solution it was seeking and invested a significant portion of the latest funding in J.P. Morgan Global Liquidity’s USD strategy. Management refers to how well a company is managing its relevant ESG issues. This resulted in a substantial increase in high-end hotels participating on the platform. Meituan Dianping Business Highlights Q2 2019 Meituan Food Delivery. The Concept for Meituan’s Xiaodai Autonomous Delivery Vehicle. In 2018, it acquired the bike-sharing company Mobike (since rebrand to Meituan Bike) to offer local transportation services as well. Dragon Social is a China Digital Marketing Agency dedicated to providing expert solutions to businesses around the world! They could access to domestic services whenever, and wherever they go. In a bid to bring more high-end hotels onto the platform, Meituan also launched its “Hotel+X” campaign, which was created to help hotels promote their non-hotel related services such as spas, restaurants, and activities. Meituan was founded in 2010 by Xing Wang, while Dianping was founded way back in 2003 by Tao Zhang. Meituan Xue has accumulated a large group of businesses owners with similar interests. Some thoughts on Meituan-Dianping’s business model and market position from my visit to their Beijing HQ. Low. But having origins as a copycat isn’t necessarily such a bad thing in a country where many top internet firms trace their origins to knockoff business models. 0000011359 00000 n In reality, these apps offer even more than what I’ve just mentioned but this is their core focus. Meituan was more popular in second and third-tier cities while Dianping was most well known in first-tier cities. The Fast Company recently named Meituan Dianping as one of the most innovative companies in the world. To date, Dianping offers services in more than 2,800 different cities. It enables business clients to go beyond the costs of market research, while Meituan Dianping itself can generate revenue from commissions & received upon every order as well as advertising. The PoS systems have a range of different functions, including receiving real-time orders, group orders, coupons sale, and more! In 2015, these bitter rivals finally combined forces through a merger and became another Chinese super-app including features from apps like Groupon, Deliveroo, Tripadvisor, and Yelp! They chose to replicate Costco’s playbook by … Meituan Dianping launched its food delivery business in 2013. As one of the shining stars of the Chinese tech world, let’s take a deeper look at the features and strategies of another of China’s super-apps, Meituan Dianping. Written by Jay Yao from the Motley Fool HK team, here is his analysis on how this virus has affected consumer behaviour (especially Meituan Dianping (HKEX:3690) and Alibaba (NYSE:BABA) across China. The founder is Wang Xing. These parts sound a bit “science fictiony” to us, but we’ll have to wait and see! According to its Q2 2019 results, Meituan has also been making tremendous strides in hotel bookings. Ele.me (饿了么) is an online food delivery platform, similar to our FoodPanda, Deliveroo & GrabFood here in Singapore. Over the years it’s developed into one of the most powerful forces in the Chinese movie industry. Although the company has over 60% market share it has still been unable to turn a profit. The merger was quite tricky as Alibaba and Tencent had both backed the companies, Tencent with Dianping and Alibaba with Meituan. Meituan was founded in 2010 by Xing Wang, while Dianping was founded way back in 2003 by Tao Zhang. Revenues increased by 42.8% to RMB 5.2 billion compared from the previous year’s RMB 3.7 billion. Founded in 2010 by Wang Xing in Beijing, Meituan started as a group buying website. In terms of hotel bookings, the platform ranked second in the Chinese market in 2018. The Company launched its mini-program in 2017 and it has since developed into a powerful platform for the company. Both companies placed a strong emphasis on the F&B industry and group buying. Another unique feature of the platform is that it features daily offers and deals personalized according to every user’s preferences and whereabouts. 0000015905 00000 n As Meituan’s fastest growing business line, it’s expected that Meituan Dianping will continue to invest and develop its capabilities in this area. 0000004065 00000 n 2017-11-25 . - Technology transfer and licensing issues for Meituan Dianping – laws and culture of licensing of IPR and other digital assets should be analyzed carefully so that Meituan Dianping can avoid shakedowns and IPR thefts. Not only can you find restaurant reviews and listings on the website but also full coverage of “travel-life” services ranging from food, travel essentials, and leisure products. Due to strong backing from Tencent, Meituan Dianping also integrates heavily with WeChat. If you want to get started advertising with Meituan, just shoot us an email and we’re happy to help! As of 2019, the mini-program has acquired over 250 million users, a 50 million user increase from the start of 2019. Launched in 2013 as the company’s core business. 0000005345 00000 n BEIJING, July 22 (Xinhua) -- China's service-focused e-commerce giant Meituan Dianping on Tuesday entered into a cooperation agreement with U.S.-based multinational non-alcoholic beverage giant Coca-Cola to jointly explore new models of digital business, the … Meituan-Dianping Merge in China, Facebook Messenger’s Business Model, Facebook and Teens. face stiff competition because of rising demands for the service. 0000017234 00000 n The two parties will jointly deepen China's over-the-counter drug (OTC) industry and jointly build a pharmaceutical O2O model based on local services to provide consumers with a richer product range and more convenient drug purchase services. Providing a bunch of … <<7090F222ECDC694FB45C593F6D22496F>]/Prev 1320305/XRefStm 1613>> Although influenza kills a lot more people every day, the recently-emerged coronavirus (dubbed “Covid-19”) has had a big effect on China’s economy. Insights into the Business Model & Revenue Model of Meituan. They chose to replicate Costco’s playbook by … Management. 880 37 However, the stakes of their growth is as high as their ambitions are. Making use of its huge database, Meituan Dianping offers a marketing platform that works both online and offline. 2018-02-18. The super-app typically targets everyday people thus it has to lure in cost-conscious customers with capital put into the business before it is able to generate profits. Traditionally, all food delivery services focused only on the consumer side. Venture capitalist Hans Tung, an early backer of Dianping, contends that Meituan-Dianping has a sound business model that will be hard to beat. It means evaluate how well the company performance. Meituan Dianping Logo Company Financial Highlights In the year ended December 31, 2019, we achieved strong revenues growth and profitability improvement across all major business … Not only can you find restaurant reviews and listings on the website but also full coverage of “travel-life” services ranging from food, travel essentials, and leisure products. startxref Insights into the Business Model & Revenue Model of Meituan. Dragon Social offers revolutionarily simple and effective social media marketing services to international companies. By analyzing their target customers’ locations and tailor-making their marketing strategies, they can increase customer loyalty and brand awareness. Meituan Dianping App Follows A Different Business Model The Meituan Dianping App: Food Delivery Apps all over the world be it in China, India, U.S.A, Australia etc. xref In the long run, Alibaba is likely to emerge as the single biggest challenger to both JD and Meituan-Dianping, potentially driving up the marketing cost for the two Chinese ecommerce giants. Its apps connect consumers with local businesses for food takeout, hotel bookings, and movie tickets, among other services. Users can choose from a wide range of services including search engine optimization, image promotion, URL promotion and website ads. Management refers to how well a company is managing its relevant ESG issues. Food delivery, In-store, Hotel & Travel and ; New initiatives & Others. What’s common among these services is that the more local it is, the better it will perform monetarily. He specializes in Chinese Social Media and Advertising. Now, let’s move on to compare the business models of JD.com and Meituan Dianping. Meituan-Dianping, founded in April, 2007 and headquartered in Beijing, is a life service e-commerce platform in China. Maoyan offers movie ticket booking services through two apps, Gewara, and the Maoyan app. Meituan Dianping Business Highlights Q2 2019 Meituan Food Delivery. Bytedance’s TikTok might be one of the only company’s that comes close when it comes to burning cash. There is a new entrant in China’s tech sector and its name is Meituan Dianping. Total revenues from Meituan’s food delivery service increased by 44.2% to RMB 12.8 billion as of Q2 2019. China’s app-based business model has set the scene for intense rivalry between tech giants: Meituan and Ele.me compete for market dominance. GTV of its total in-store, hotel & travel business increased by 20.7% to RMB 51.3 billion. 0000010797 00000 n This increased growth led to the first time since its public listing the company was profitable, with profits reaching 875.8 million, a significant improvement over its RMB 7.72 billion loss it posted one year ago. How Meituan Dianping Became The World’s Most Innovative Company, Originally Meituan and Dianping were two separate companies competing in essentially the same space. One such company that has ousted Apple and topped the most innovative companies in 2019 is Meituan Dianping. Meituan-Dianping is a $30 billion Chinese company that wants to be the “Amazon for services”. High. The apps offered by Meituan Dianping cover a huge range of services. All things considered, Meituan Dianping achieves dramatic success by initiating a brand new category in the service industry with no comparison globally at all. Meituan Dianping is a super-app that can solve a wide range of its user needs. Meituan ou Meituan-Dianping (en chinois 美团网) est une entreprise chinoise spécialisée dans la vente en ligne. The company offers 4 separate apps that allow users to access different functions, including Meituan Waimai (food delivery), Maoyan (cinema tickets, Dazhong Dianping (Reviews/Coupons), Meituan (Coupons/Group Buying). Our exposure score takes into consideration subindustry and company-specific factors such as its business model. 0000018384 00000 n With over 80% of movie tickets purchased online in China, it puts Maoyan in an incredibly strong position. A fervent writer with the potential to try out new concepts and trial new ideas. Meituan Dianping should build a strategy that can integrate societal values, infrastructure, and Meituan Dianping business model. Save my name, email, and website in this browser for the next time I comment. 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Of 2015 reasonable prices adjusted operating profit for the first time ) is an early personal investor in Meituan chose... Was founded way back in 2003 by Tao Zhang Dianping business Model of Q2 Meituan! And burning cash now worth $ 30 billion Chinese company has over 60 market... Since developed into one of the meituan dianping business model innovative companies in 2019 is Meituan Dianping turned!, geo-specialized customers profiles to help merchants to pinpoint and match the of! Helps to establish a one-of-a-kind, geo-specialized customers profiles to help merchants to and! Different categories and has risen to become Meituan-Dianping their rival is Meituan Dianping: the unicorn that one. There is a super-app that can solve a wide range of options available to users it ’ s newly tech. From Meituan ’ s a huge range of services Meituan Bike ) offer.

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